Built For You. All In One.
The Only Performance Analytics Platform for Home Builders
Qualify visitors as soon as the first site visit
Analyze your site and ad traffic with real estate-specific consumer insights you’ll never get from Google Analytics.
Get Control of Your Funnel
See where your best leads are coming from (and how to attract more of them).
Save 20% of your sales and marketing budget.
See what's driving good traffic and leads, so you can double-down on what's working and cut what's not.
Foundation shows your home buyer funnel. Community Assessment shows you the field. Together? You own the map.
For Marketing & Sales
Track what's working. Fix what's not.
Our flagship solution, Foundation, makes marketing and sales better with:
- Website Analytics about who visits your site.
- Paid Search Analytics reveals which paid keywords drive real leads to your community.
- Lead Analytics shows detailed lead profiles.
- Audience Segmentation Tool lets you build segments based on digital activity or benchmarks.
Plus, supercharge your subscription with add-on modules that scale with you.
For Sales, Land & Operations
Hyperlocal competitive intelligence about people, property, and your market.
Community Assessment delivers custom, hyper-local competitive intelligence for smarter targeting, pricing, and sales strategies, powered by WhengineTM.
- Competitive Analysis lets you benchmark homes against comparable new construction and resale properties.
- Create Perfect Buyer Profiles based on real recent buyers, updated weekly.
- Hyper-Local Market Intelligence shows your specific market’s inventory, consumers, sales and property attributes.
Easy
Set up in just a few clicks. Get white-glove support every step of the way.
Powerful
Proprietary home buyer intelligence, aligned to your every step of the path-to-purchase.
Actionable Insights
Data you can't get anywhere else.
Predictive Move Data
Know who is predicted to move in the next 12, 6, and 3 months, and who has actually moved in the last 12 months.
Home profiles
Learn about your property and market: home value, household size, average price per square foot, top builders, and more.
Real-Time Updates
Our data updates every 72 hours (or less), so you get real time insights you can act on.
Consumer Demographics
See renter vs buyer, income, credit score, size of household, age, gender, and more!
Purchase Data
Your audience is shopping. What are they buying? Gain insight on purchase categories, payment methods, and more – for online & offline purchases.
Interests
To attract your audience, you need to understand them. Learn about general interests like media affinity, travel, sports, music, reading, and more.
Real Results
Featured Case Studies
Software Development
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Managed IT Services
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You Don't Win Friends With Salad
Be a Winner Like These Folks
Some Nice Things Our Clients Say About Us
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Lisa Simpson
CEO of Company
Be a Winner Like These Folks
Some Nice Things Our Clients Say About Us
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Homer Simpson
CEO of Company
Be a Winner Like These Folks
Some Nice Things Our Clients Say About Us
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Maggie Simpson
CEO of Company
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Insights & Resources
Blog
Avoiding Mistakes Costs More Than Making Them
Whitepaper
A Bolder Vision For a Stronger Purpose
Case Study
Teamwork Makes the Dreamwork
Blog
Avoiding Mistakes Costs More Than Making Them
Whitepaper
A Bolder Vision For a Stronger Purpose
Case Study