Custom Audience Segments

Activate the #1 data superset about people, property, and land in the country.

Reach home movers (and so much more) at the perfect moment.

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Find our segments on:

Custom Audience Segments

High-performance audience segments for consumer brands.

300B Daily Events on 280M US Adults.

Our audience segments are powered by our proprietary Whengine^TM, which analyzes 300B daily events on 280M US adults. The result? Precision targeting, at scale.

Learn More
200+ segments, tailored for you.
Focused on a 2-Year Window of Peak Purchasing.
Trusted by Leading Advertisers
Available on DSPs and SSPs

What We Do

Moving is one of the key buying signals, and it's overlooked.

Movers spend tens of thousands of dollars before, during, and after the move. But it's hard to know who's moving. Unless you work with Audience Town.

We're the only company 100% focused on mapping and segmenting the Home Journey in the pre-, during, and post-move stages. Reach movers when it matters most.

‍See results, and get in touch to learn more.

Case Study

New memberships at targeted locations increased by more than 10%.

SAM’S CLUB Membership Retail Warehouse

Sam’s Club was able to drive new memberships well above their current rate of acquisition, combining geo-fencing and audience data to find new homeowners in the area that were not already existing members.

Case Study

Customer acquisition costs for qualified new home and refinance loans decreased by more than 30%.

GUARANTEED RATE Mortgage Lender

Guaranteed Rate saw a dramatic increase in application approvals, effectively decreasing their acquisition costs, using Audience Town’s unique intelligence to find qualified customers looking for new home loans or to refinance existing homes.

Case Study

Click through rates were 3x higher than the digital media average.

HOLT HOMES Homebuilder

Holt Homes, a large regional home builder, used audience data to find potential new home buyers only once they were ready to look. In the process, their cost per lead average decreased by as much as 50%.

Case Study

Customer acquisition costs for qualified apartment home leases decreased by 64%.

AMLI Multifamily Residential

AMLI was able to increase qualified candidates who were on the hunt for a new apartment home, effectively decreasing acquisition costs, by using audience data to reach renters using geo-targeting and prompt mobile strategies.

Case Study

Retargeting home movers resulted in ~25% conversion rate increase.

MILLER & SMITH Homebuilder

Miller & Smith, a Builder of the Year winner, was able to increase site visits and conversions by using audience data to find potential new home buyers and renters within a targeted area and deliver impactful messaging on premium connected television.

Retargeting home movers after streaming TV exposure produced:

Click-through rate 4x the industry average
Conversion rate increase of nearly 25%

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Case Study

Drove 28% more interest using fresh mover data on Facebook.

SUNRUN SOLAR Solar Energy Company

In month one, Sunrun was able to drive the highest conversion rate amongst three audiences—28% higher — using audience data. By month three, they were able to beat the cost-per-conversion goal, at 12% lower.

Pre-Move

Should we move?

Real Estate

Reach people who are considering a move before they start the conversation, not after they've closed on their new house. It's all about data and life events.

In-Market

House scrolling all night long.

Real Estate | Financing

Your audience is scouring the listings and workingout financing. Don't miss this window. It could last a year, or be gone in a flash.

Closing

We got our place!

Moving | Insurance | Home Services | Contractors

Reach people who are likely to invest in your products and services as they enter the wide world of moving, renovations, and big ticket purchases for their new home.

Moving

It's time to pack!

Utilities | Home Services | Contractors

Time to panic! As moving day approaches, it's packing, sorting, and planning, with a heavy helping of boxes, tape, and trucks.

Settling In

Post-Move Magic

Living out of boxes and sleeping on the floor is exciting (for a few days, anyway)! Now, it's time for all kinds of services, supplies, and even takeout to make settling in a little simpler.

Home

Making a house a home

Home Improvement | Furniture & Decor | Gym

Reach your audience as they personalize their new home and upgrade their routines. Now is the time for everything from wall art to bedding and paint. And that's not all. Did you know that people are more likely to make big ticket purchases like buying a car within a year of moving?

Learn More

Activate the #1 data superset about people, property, and land in the country.

Find our segments on:

High-performance audience segments for consumer brands.

300B Daily Events on 280M US Adults.

200+ segments, tailored for you.

Focused on a 2-Year Window of Peak Purchasing.

Trusted by Leading Advertisers

Available on DSPs and SSPs

Download our audience catalog.

Explore 200+ custom audience segments.

Moving is one of the key buying signals, and it's overlooked.

New memberships at targeted locations increased by more than 10%.

Customer acquisition costs for qualified new home and refinance loans decreased by more than 30%.

Click through rates were 3x higher than the digital media average.

Customer acquisition costs for qualified apartment home leases decreased by 64%.

Retargeting home movers resulted in ~25% conversion rate increase.

Drove 28% more interest using fresh mover data on Facebook.

The Home Journey

Should we move?

House scrolling all night long.

We got our place!

It's time to pack!

Post-Move Magic

Making a house a home

Services

Resources

Contact Us

Activate the #1 data superset about people, property, and land in the country.

Find our segments on:

High-performance audience segments for consumer brands.

300B Daily Events on 280M US Adults.

200+ segments, tailored for you.

Focused on a 2-Year Window of Peak Purchasing.

Trusted by Leading Advertisers

Available on DSPs and SSPs

Download our audience catalog.

Explore 200+ custom audience segments.

Moving is one of the key buying signals, and it's overlooked.

New memberships at targeted locations increased by more than 10%.

Customer acquisition costs for qualified new home and refinance loans decreased by more than 30%.

Click through rates were 3x higher than the digital media average.

Customer acquisition costs for qualified apartment home leases decreased by 64%.

Retargeting home movers resulted in ~25% conversion rate increase.

Drove 28% more interest using fresh mover data on Facebook.

The Home Journey

Should we move?

House scrolling all night long.

We got our place!

It's time to pack!

Post-Move Magic

Making a house a home

Insights & Resources

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Services

Resources

Contact Us

Click through rates were 3x higher than the digital media average.

Customer acquisition costs for qualified apartment home leases decreased by 64%.