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whengine

Introducing the AI Whengine™

The "who's moving where, why and when" engine.

 

Our Technology

The #1 superset of consumer, land, and property data available anywhere.

Whengine™ is Audience Town’s proprietary data intelligence platform that powers every marketing insight we deliver. Whengine™ analyzes 300 billion data events on 280,000 U.S. adults daily to map the Home Journey, the 12 months before and after a move. Whengine™ combines data from 100+ trusted partners into a single, unified engine, helping you understand communities, properties, and consumers in ways no other platform can.

Real-Time Insights

The WhengineTM updates every 72 hours (at least) so you know you're working with the freshest data.

Extensive Coverage

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AI-Powered

WhengineTM uses AI, identity resolution, and predictive modeling to analyze data and bring insights to you.

Wide Applicability

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Sharper Performance

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Built for Real Estate

While other platforms cobble together generic data sets, Whengine™ was purpose-built for the home buying and moving economy.

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data sources

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daily data events

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US adults

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US households

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years of historical data

Experience the Power of Whengine

Insights you can't get anywhere else.

Here's how the Whengine™ is used by home builders, brands, and agencies to improve performance across marketing, sales, advertising, and more:

Trusted by Leading Builders & Brands

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  • maronda-homes
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  • ring

The Home Journey

It all starts with data: billions of data points unavailable from any other platform, onboarded and structured into the Whengine, our proprietary consumer data superset.

Pre-Move

Should we move?

Real Estate

Reach people who are considering a move before they start the conversation, not after they've closed on their new house. It's all about data and life events.

 

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In-Market

House scrolling all night long.

Real Estate | Financing

Your audience is scouring the listings and workingout financing. Don't miss this window. It could last a year, or be gone in a flash.

 

Closing

We got our place!

Moving | Insurance | Home Services | Contractors

Reach people who are likely to invest in your products and services as they enter the wide world of moving, renovations, and big ticket purchases for their new home.

 

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Moving

It's time to pack!

Utilities | Home Services | Contractors

Time to panic! As moving day approaches, it's packing, sorting, and planning, with a heavy helping of boxes, tape, and trucks.

 

Settling In

Post-Move Magic

Groceries | Furniture | Security | Utilities | Electronics | Automotive

Living out of boxes and sleeping on the floor is exciting (for a few days, anyway)! Now, it's time for all kinds of services, supplies, and even takeout to make settling in a little simpler.

 

 

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Home

Making a house a home

Home Improvement | Furniture & Decor | Gym
Reach your audience as they personalize their new home and upgrade their routines. Now is the time for everything from wall art to bedding and paint. And that's not all. Did you know that people are more likely to make big ticket purchases like buying a car within a year of moving?
Learn More

Insights & Resources

Case Study

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Blog Article

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Whitepaper

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YOU MAY NEED TO KNOW

Frequently Asked Questions

Is my data secure?

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How do you use my data?

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