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For AdTech Advertisers & Publishers
Reach Movers. Reach Buyers. Reach Real Households.
Why Partner
Activate home movers with ease.
Access hundreds of exclusive mover and household audiences across top DSPs, SSPs, and curated programmatic deals.
Whether you’re a brand or ad tech partner, we help you reach the right people, at the right time, with the right message.
Exclusive Audience Data
Consumer intelligence you can't get anywhere else. In-market movers, new construction shoppers, recent buyers, and more, built from 200+ data sources.
Seamless Activation
Access segments across major DSPs (The Trade Desk, Yahoo, DV360, etc.) or request curated PMPs from top SSPs.
Precise Targeting
Target by purchase category (home security, broadband, auto, appliances, etc.) or lifestyle (large families, remote workers, etc.).
High-Intent Timing
Moving drives over $200B in consumer spend annually. Our audiences capture this moment, and all the purchases it fuels.
Download our audience catalog.
Explore 200+ custom audience segments.
Actionable Insights
Data you can't get anywhere else.
Predictive Move Data
Know who is predicted to move in the next 12, 6, and 3 months, and who has actually moved in the last 12 months.
Home profiles
Learn about your property and market: home value, household size, average price per square foot, top builders, and more.
Real-Time Updates
Our data updates every 72 hours (or less), so you get real time insights you can act on.
Consumer Demographics
See renter vs buyer, income, credit score, size of household, age, gender, and more!
Purchase Data
Your audience is shopping. What are they buying? Gain insight on purchase categories, payment methods, and more – for online & offline purchases.
Interests
To attract your audience, you need to understand them. Learn about general interests like media affinity, travel, sports, music, reading, and more.
Advertiser & Publisher FAQs
Frequently asked questions
Here are some of the most common questions we get. Still need answers? Get in touch.
Where can I access your segments?
Audience Town segments are available via most major DSPs and SSPs. We also support direct access and curated deals.
What verticals are your audiences ideal for?
Home services, broadband, CPG, auto, insurance, retail, smart home, security, and more. Home movers spend big, whether they're buying or renting. We support any category impacted by moving.
How are your audiences built?
We use proprietary data signals from 200+ trusted data sources, focusing on property records, browsing behavior, life events, and demographic models to build accurate mover and household segments.
All of our segments are powered by our proprietary WhengineTM, the #1 superset of people and property data available anywhere.
Can I access custom audiences?
Yes. We offer custom segments tailored to your brand or region.
Ready to Generate
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Insights & Resources
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