For Home Builders

Built for Builders. Proven to Sell More Homes.

Audience Town helps builders understand buyers, track traffic, reach leads, and connect spend to actual home sales - all in one platform.

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Trusted by Leading Builders

Core Benefits

Why leading home builders use Audience Town.

You’re spending on marketing, but do you know what’s working?

We help home builders like you:

Understand your ideal customer with precision.
Track every channel's performance down to the community.
See buyer behavior before they fill out a form.
Connect anonymous traffic, CRM data, and sales outcomes.
Reach in-market home movers.

Experience the only end-to-end marketing analytics and activation platform built specifically for new construction.

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Explore Solutions

End-to-end performance. One platform.

Sales & Marketing Platform

Track what's working. Fix what's not.

A subscription to our core solution, Foundation, shows you whether you're generating qualified traffic to your community's website. Finally, you can answer the eternal question: "is my marketing working?"

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Attribution Add-On

Full-funnel attribution analysis. On and offline.

See which channels actually drive sales using Attribution Add-On with CRM integration. You'll get full-funnel visibility from first visit to final closing, with on- and offline insights.

See which channels and campaigns drive qualified traffic, appointments, and sales.
1:1 lead matching reveals demographic and financial health of your CRM leads.
Prove marketing performance to leadership and your sales team.

This is the gold standard of marketing analytics.

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Smarter Retargeting

Audience Targeting Add-On

Reach your site visitors (and exclude recent buyers, agents, and bots) with smarter retargeting ads.

Your custom Meta audience updates in real-time, so the moment you attract qualified traffic, they’re already being retargeted. No lists. No uploads.

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Community Assessment

Compare your communities to local competitors, understand your buyers, and plan better.

Community Assessment gives you the custom competitive intelligence about comparable homes in your hyper-local market, so you can price, position, and sell your properties strategically.

Prospecting & Retargeting

Launch direct mail campaigns in a few clicks.

Retarget your website visitors with automated postcards to their door. Or, send prospecting cards to potential buyers who fit your ICP. The options are endless with SaaS-powered direct mail, built for home builders.

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Reach Home Buyers

Managed Ads for Home Builders

Want your prospects to see your ads on Netflix? Audience Town offers CTV (connected TV), streaming audio, and geofencing ad services to select home builder clients and agency partners.

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What You Can Do With Audience Town

Sell more homes, faster with insights you can't get anywhere else.

✓ Track buyer behavior from first click to final closing.

✓ See which channels actually drive conversions and sales.

✓ Identify top-performing communities, campaigns, and channels.

✓ Make smarter marketing decisions with real-time data.

✓ Know what's working, and prove it with data.

✓ Launch advertising campaigns that reach in-market movers, with performance tracked in platform.

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Predictive Move Data

Know who is predicted to move in the next 12, 6, and 3 months, and who has actually moved in the last 12 months.

Home profiles

Learn about your property and market: home value, household size, average price per square foot, top builders, and more.

Real-Time Updates

Our data updates every 72 hours (or less), so you get real time insights you can act on.

Consumer Demographics

See renter vs buyer, income, credit score, size of household, age, gender, and more!

Purchase Data

Your audience is shopping. What are they buying? Gain insight on purchase categories, payment methods, and more – for online & offline purchases.

Interests

To attract your audience, you need to understand them. Learn about general interests like media affinity, travel, sports, music, reading, and more.

Home Builder FAQs

Frequently asked questions

Here are some of the most common questions we get. Still need answers? Get in touch.

How does Audience Town help home builders sell more homes?

With our Foundation solution, we show you what’s working (and what’s not) across all your marketing and sales efforts, so you can spend smarter and close faster.

Want even more visibility? You can upgrade with the Attribution Add-On, which uses a CRM integration to show which channels actually drove sales. That way, optimize your marketing efforts for closings.

Do I need to be a digital marketing expert to use Audience Town?

No. Our platform is easy to use, and we offer hands-on support or fully managed advertising services if you want a turnkey solution.

What types of home builders use Audience Town?

We work with home builders across the country, from local firms to national brands. Our clients include production, master-planned communities, multifamily developers, and semi-custom builders.

Can Audience Town help me understand why some communities sell better than others?

Yes. We show you buyer traffic, engagement, and conversion data by community, so you can see what’s driving results.

We also show you benchmark audiences of home buyers in your area, so you can compare your community's traffic and engagement to real recent home buyer data. Why does this matter? It helps you see if you're reaching the right people.

I work with an agency. Can we still use Audience Town?

Absolutely. We work directly with many agencies on marketing analytics and advertising activation.

Many builders use our platform to measure performance and even give their partners access to the data.

How long does it take to get set up with Audience Town?

Most builders are live within a few days. Setup is simple, and our team handles onboarding from start to finish.

We'll start by adding a pixel to your website. This takes just a few clicks and under ten minutes.

If you're working with us on managed advertising services or direct mail, the process is similarly easy! Our team provides white glove support every step of the way.

Can I use Audience Town even if I don't run ads with you?

Yes. Many builders use our platform to measure organic traffic, paid search, buyer behavior, and community performance - even without managed ads.

How is Audience Town different from Google Analytics or HubSpot?

Audience Town is built specifically for home builders, unlike Google Analytics or HubSpot, which are general-purpose tools.

Our platform is built on the Whengine^TM, the #1 superset of people and property data available anywhere.

We don’t just track page views or form fills. We connect anonymous website traffic to real home buyer behavior, segment your audience based on mover signals, and show which communities, campaigns, and channels are actually driving sales.

Plus, we include insights no other platform can offer, like buyer demographics, behavior before the lead form, and hyperlocal market comparisons.

If you’re building and selling homes, this isn’t just different. It’s the insight you’ve been missing.

Case Study

How Framework Helped Company One Business Grow

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Case Study

How Framework Helped Company Two Business Grow

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How Framework Helped Company Four Business Grow

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Testimonials

What Our Clients Are Saying

K. Hovnanian Homes is a data-driven organization, and Audience Town’s analytics provides my team with deeper consumer intelligence than any standard tools we’ve come across.

Using Audience Town’s reporting allows my team to better communicate and market to their regional customers with more informed decision-making.

Ryan Clune
VP of Digital Marketing, K. Hovnanian Homes

Many of our clients are looking for deeper insights, and Audience Town’s platform allows me to meet, and exceed, these needs.

It’s also a great tool for persona building, which we use to drive our marketing strategy.

Chris Ochs
VP of Marketing, Graphic Language

At Bokka, we believe marketing strategies need to be grounded in data, not hunches. Audience Town is a must-have for us for this reason.

Paula Hugget
Partner & VP of Client Services, Bokka Group

See How to Sell More Homes, Faster.

Audience Town gives home builders the insights and tools to drive more qualified leads, optimize spend, and close more homes.

Built for Builders. Proven to Sell More Homes.

Trusted by Leading Builders

Why leading home builders use Audience Town.