For AdTech Advertisers & Publishers

Reach the Right Households, Right Now

Reach home movers and real-world buyers during their highest-spend life stage: moving. 500+ segments available on major DSPs and SSPs.

Get Started Download Catalog

Why Advertisers Choose Audience Town

Home movers spend $200B annually. We help you reach them.

When people move, they buy. A lot. Furniture. Internet. Insurance. Paint. Lawn equipment. We make it easy to find and target these high-intent buyers.

Our audience data unlocks:

24 months of predictable purchase behavior - pre, during, and post-move.
20M+ movers per year and 280M US households.
1,000s of intent signals tied to home moving, renting, and ownership.
500+ segments available in all major platforms.

Get Started

Benefits

Precise targeting, at scale.

Easily activate home movers and household audiences.

Exclusive Audience Data

Consumer intelligence you can't get anywhere else, built from 200+ data sources.

Learn More About Our Segments

Seamless Activation

Access segments across major DSPs and SSPs, or purchase directly.

Precise Targeting

Target by purchase category (home security, broadband, auto, appliances, etc.) or lifestyle (large families, remote workers, etc.).

Nationwide Scale

Our data covers 280M US households and over 4,000 attributes per person.

Who We Help

Our Partners

Consumer Brands & Agencies

Reach buyers making big purchase decisions: broadband, appliances, insurance, auto, retail, and more.

DSPs & Trading Desks

Access premium audience segments for household targeting across channels.

Publishers & SSPs

Boost performance with home mover overlay data and curated PMP deals.

Case Study

New memberships at targeted locations increased by more than 10%.

SAM’S CLUB Membership Retail Warehouse

Sam’s Club was able to drive new memberships well above their current rate of acquisition, combining geo-fencing and audience data to find new homeowners in the area that were not already existing members.

Case Study

Customer acquisition costs for qualified new home and refinance loans decreased by more than 30%.

GUARANTEED RATE Mortgage Lender

Guaranteed Rate saw a dramatic increase in application approvals, effectively decreasing their acquisition costs, using Audience Town’s unique intelligence to find qualified customers looking for new home loans or to refinance existing homes.

Case Study

Click through rates were 3x higher than the digital media average.

HOLT HOMES Homebuilder

Holt Homes, a large regional home builder, used audience data to find potential new home buyers only once they were ready to look. In the process, their cost per lead average decreased by as much as 50%.

Case Study

Customer acquisition costs for qualified apartment home leases decreased by 64%.

AMLI Multifamily Residential

AMLI was able to increase qualified candidates who were on the hunt for a new apartment home, effectively decreasing acquisition costs, by using audience data to reach renters using geo-targeting and prompt mobile strategies.

Case Study

Retargeting home movers resulted in ~25% conversion rate increase.

MILLER & SMITH Homebuilder

Miller & Smith, a Builder of the Year winner, was able to increase site visits and conversions by using audience data to find potential new home buyers and renters within a targeted area and deliver impactful messaging on premium connected television.

Retargeting home movers after streaming TV exposure produced:

Click-through rate 4x the industry average
Conversion rate increase of nearly 25%

AdTech Advertiser & Publisher FAQs

Frequently asked questions

Here are some of the most common questions we get. Still need answers? Get in touch.

Where can I access your segments?

Audience Town segments are available via most major DSPs and SSPs. We also support direct access and curated deals.

What verticals are your audiences ideal for?

Home services, broadband, CPG, auto, insurance, retail, smart home, security, and more. Home movers spend big, whether they're buying or renting. We support any category impacted by moving.

How are your audiences built?

We use proprietary data signals from 200+ trusted data sources, focusing on property records, browsing behavior, life events, and demographic models to build accurate mover and household segments.

All of our segments are powered by our proprietary Whengine^TM, the #1 superset of people and property data available anywhere.

Can I access custom audiences?

Yes. We offer custom segments tailored to your brand or region.

What makes your audience data unique?

Our advertiser clients and partners have told us that our audience segments are “fresher and more accurate” than what is already on the shelves with other data providers in DSPs and other platforms.

Our audience segments are powered by our proprietary Whengine^TM, the #1 superset of consumer and property data that analyzes 300B daily events on 280M US adults.

No one else has this level of precision when it comes to reaching US home movers, renters, and home owners.

Who uses Audience Town today?

Both Fortune 500 brands like IKEA and smaller regional advertisers trust Audience Town.

Large platforms using the data today (across display/video/App/CTV) include TTD, Google DV360, Meta, AmazonDSP, Samsung, Stackadapt, Yahoo, MNTN, Simpli.fi, Magnite, Index, & many others. We were recently named The Trade Desk's fastest growing data provider!

The data is available for omnichannel targeting (i.e. CTV, display, video, etc) inside the Liveramp data marketplace. It can be licensed directly if desired.

What advertiser categories use home mover data?

Advertiser categories that typically target movers and home owners include:

Home Improvement (i.e. Lowes, Home Depot, Renewal by Andersen)
Telco (i.e. Century Link, T-Mobile, AT&T)
Home Furnishing, Appliances & Decor (i.e. Raymour and Flannigan, Ikea, Mattress Firm, Kohler)
Retail / Ecommerce (i.e. Walmart, Costco, Target)
Grocery (i.e. Albertsons, Kroger)
Home Finance & Listings (i.e. JPMC, Zillow, Flagstar Bank, Guaranteed Rate)
CPG (i.e. Clorox, Glad)
Auto (the 2^nd large purchase after a home)

If you work with these types of advertiser categories, it could benefit you to make this data available as a targeting tactic:

Why does the home mover journey matter?

The Home Mover Journey is 24 months of peak buying behavior. US home movers spend $200B annually.

Our audience segments cover the entire Home Journey from 12 months pre-move to 12 months post-move.

We combine property, household, transaction, listings, web, timing, and life-event data into audiences at each moment of the home journey.

Book a Free Walkthrough

Schedule an exploratory call with our team to see if Audience Town is right for you.

Reach the Right Households, Right Now

Home movers spend $200B annually. We help you reach them.