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whengine

Introducing the AI Whengine™

The "who's moving where, why and when" engine.

 

Our Technology

The #1 superset of consumer, property and land data available anywhere.

Whengine™ is Audience Town’s proprietary data intelligence platform that powers every marketing insight we deliver.

Whengine™ combines data from 100+ trusted partners into a single, unified engine, helping you understand communities, properties, and consumers in ways nothing else can.

Real-Time Insights

The WhengineTM updates every 72 hours (at least) so you know you're working with the freshest data.

Extensive Coverage

Whengine™ analyzes 300 billion data events on 280M U.S. adults daily.

AI-Powered

WhengineTM uses AI, identity resolution, and predictive modeling to analyze data and bring insights to you.

Built for Real Estate

While other platforms cobble together generic data sets, Whengine™ was purpose-built for the home buying and moving economy.

Unmatched Consumer Insights

We track more than 4,000 consumer attributes, from demographics and household makeup to financial health profiles, behavioral and buying patterns, and interests.

Powerful Property Data

We also reveal property data that drives decisions, like age of home, age of roof, lot size, solar, and much more.

Focused on Moving

We are uniquely focused on mapping the Home Journey, the 24 months before and after a move. Home movers spend $200B annually on purchases driven by the move.

Accurate Data

We work with hundreds of trusted data partners and hire leading data scientists to build this superset.

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Data Sources

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Consumer Attributes

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Experience the Power of Whengine

Insights you can't get anywhere else.

Here's how the Whengine™ is used by home builders, brands, and agencies to improve performance across marketing, sales, advertising, and more:

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Trusted by Leading Builders & Brands

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Why Home Movers Matter

Home moving drives $200B in annual consumer spend.

When people move, they make decisions about everything: homes, internet, cars, insurance, appliances, and more. And they spend tens of thousands of dollars before, during, and after the move. But it's hard to know who's moving. Unless you work with Audience Town.

Audience Town helps you reach them at exactly the right time, with the right message.

We're the only company 100% focused on mapping and segmenting the Home Journey in the pre-, during, and post-move stages. Reach movers when it matters most. 

‍See results, and get in touch to learn more.

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The Home Mover Journey

It all starts with data: billions of data points unavailable from any other platform, onboarded and structured into the Whengine, our proprietary consumer data superset.

Pre-Move

Should we move?

Real Estate

Reach people who are considering a move before they start the conversation, not after they've closed on their new house. It's all about data and life events.

 

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In-Market

House scrolling all night long.

Real Estate | Financing

Your audience is scouring the listings and workingout financing. Don't miss this window. It could last a year, or be gone in a flash.

 

Closing

We got our place!

Moving | Insurance | Home Services | Contractors

Reach people who are likely to invest in your products and services as they enter the wide world of moving, renovations, and big ticket purchases for their new home.

 

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Moving

It's time to pack!

Utilities | Home Services | Contractors

Time to panic! As moving day approaches, it's packing, sorting, and planning, with a heavy helping of boxes, tape, and trucks.

 

Settling In

Post-Move Magic

Groceries | Furniture | Security | Utilities | Electronics | Automotive

Living out of boxes and sleeping on the floor is exciting (for a few days, anyway)! Now, it's time for all kinds of services, supplies, and even takeout to make settling in a little simpler.

 

 

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Home

Making a house a home

Home Improvement | Furniture & Decor | Gym
Reach your audience as they personalize their new home and upgrade their routines. Now is the time for everything from wall art to bedding and paint. And that's not all. Did you know that people are more likely to make big ticket purchases like buying a car within a year of moving?
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Whengine FAQs

Frequently asked questions

Here are some of the most common questions we get. Still need answers? Get in touch.
What is the Whengine?

The Whengine™ is Audience Town’s proprietary data engine that powers our entire platform and all of our solutions. It connects signals across people, property, land, and purchase behavior to help you understand and target home buyers (and US households) more precisely.

We named our proprietary technology the "Whengine," because it was originally conceived as the "who's moving where, why, and when engine."

Does Audience Town specialize in real estate consumer analytics?

Absolutely. We have built the #1 data superset with insights about home movers, property, and land in the country.

Our data is used by leading home builders and brands via audience segments, ads, and our best-in-class platform. With these solutions, our customers are able to reach in-market home movers, conduct competitive analysis in hyperlocal markets, make strategic decisions about how to grow their business, and optimize their sales and marketing spend.

Get Started

See how you can activate the #1 superset of consumer and property data.

Book a quick introductory call to learn more about how to improve marketing and sales.

We'll cover:

  • Communities that currently have homes for sale.
  • Your current marketing and tech stack.
  • Solutions Audience Town offers.
  • What you can expect if we work together.
  • Pricing that fits your budget.

Drop Us a Line