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The Only Ad Solution for Home Builders

Reach home buyers with targeted ads.

Reach in-market home buyers with CTV, streaming audio, high-impact display, geotargeting, and direct mail.
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Advertising Services for Home Builders & Marketing Agencies

We combine proprietary home mover data with full-funnel media execution, so your ads reach the right buyers, on the right channels, at the right moment.

Benefits of CTV

  • Powerful Visibility: Deliver immersive, full-screen video ads to movers during key decision-making moments, maximizing brand recall.
  • Cross-Screen Engagement: Connect with movers across smart TVs, streaming devices, and mobile screens for a seamless ad experience.
  • Lasting Influence: Use sight, sound, and storytelling to engage movers, driving brand loyalty and influencing purchase decisions.
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Benefits of Podcasts & Streaming Audio

  • High Engagement: Capture movers attention during their most focused moments, increasing brand awareness
  • Multi-Device Reach: Engage with movers across mobile devices, smart speakers, laptops and tablets along their new home journey
  • Emotional Appeal: Leverage storytelling and music to create a connection.
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Benefits of High-Impact Display

  • Interactive Features: High Impact formats allow for interactive elements, like scroll for offerings
  • Reinforce Messaging: Repeated exposure through high impact display builds brand recognition, which increases likelihood of switching providers
  • Support Cross-Channel Campaigns: Complement other channels with extended reach.
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Connect with home buyers in your market

Launch customized geo-targeting ads to reach home home movers in specific markets.

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Direct Mail Designed for Home Builders

 

Our unique direct mail solution is designed for home builders. You can:

  • Retarget website visitors (and sub-segments) with postcards sent automatically.
  • Prospect in key markets with direct mail postcards.
  • Launch campaigns within our platform.
  • Customize branding to match your communities.
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Smarter retargeting on Meta and more.

With the Audience Targeting Add-On, you can:

  • Exclude low-value audiences, including agents, past buyers, and recent movers, so you stop wasting impressions.
  • Build precise segments based on on-site behavior, location, device, and lifestyle traits to focus on real buyers.
  • Push dynamic, auto-updating segments directly into Meta with no spreadsheets, exports, or guesswork.
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Our Advantage

Reach audiences on the move.

Every year, millions of Americans move, and life events like new jobs, growing families, and retirement drive those decisions.

Audience Town's exclusive, predictive data superset, the WhengineTM, includes 100 million+ scored profiles that power our advertising strategy. No other media partner gives you this level of insight into who’s in-market for a new home and how to reach them.

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Proven to Perform

Why Advertisers Choose Audience Town

Exclusive Mover Data

Reach millions when they begin planning a move, and engage with them throughout their Home Journey.

Performance Flywheel

Smarter ad campaigns + full-funnel analytics = a performance flywheel. See exactly what drives traffic, leads, and sales, and prove your ROI with real-time data.

Better ROAS

Stop wasting budget on low-intent clicks. Predictive audiences help cut CPLs by up to 50% while increasing lead quality and conversion rates.

Full-Funnel Ads that Work

From CTV to retargeting, we activate campaigns across the entire buyer journey, with better targeting, better timing, and better results.

Book a Free Walkthrough

Schedule an exploratory call with our team to see if Audience Town is right for you.

Insights & Resources

New: Get Custom Competitive Intelligence with Market Assessment

What if you could see exactly who’s buying homes, what they’re buying, and where they’re coming from...

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Audience Town Launches All-In-One Analytics Platform Giving Homebuilders a 360 View of People, Property & Market

At the NAHB International Builder's Show, Audience Town (www.audiencetown.com) announced the launch ...

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Announcing Audience Town’s New Website Analytics

Learn more about the brand-new Website Analysis from Audience Town!

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